Senior Market Researcher, Insurance Product & Marketing

The posting, as Oscar Health wrote it

Hi, we're Oscar. We're hiring a Senior Market Researcher, Insurance Product & Marketing to join our Insights & Analytics team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

Oscar is building a centralized Insights and Analytics function within our Technology organization, bringing together User Research, Data Science, Analytics, and Market Research to strengthen how the company learns, makes decisions, and builds. As a Senior Market Researcher on this team, you will independently lead research that deepens our understanding of consumers, market dynamics, and the competitive landscape. Your work will uncover the needs, attitudes, preferences, and decision drivers that shape how people evaluate, choose, and stay with health insurance—helping Oscar make informed decisions about growth, positioning, and insurance products.

You will partner closely with Marketing, Strategy, Insurance Product, Product, User Research, Data Science, and Analytics to translate business questions into focused research and actionable recommendations. This role is well suited to a hands-on researcher who combines strong quantitative skills with qualitative curiosity, manages projects from scoping through delivery, and connects findings to clear business implications. You will also contribute to how market research is documented, shared, and reused across Oscar.

You will report into the Vice President, Insights & Analytics.

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $163,944.00 - $215,176.50 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, company equity grants and annual performance bonuses.

Responsibilities

• Independently lead market research projects from scoping and study design through questionnaire or discussion guide development, fieldwork, analysis, synthesis, and presentation.
• Partner with stakeholders to clarify business questions, identify the decisions research should inform, and agree on scope, methods, timelines, and deliverables.
• Conduct research with consumers, prospective and current members, and brokers to understand market needs, audience segments, purchase drivers, barriers to enrollment, and reasons for retention or switching.
• Design and execute quantitative and qualitative studies, including surveys, interviews, concept and message testing, and brand and consideration research.
• Support audience segmentation and market opportunity a

[…]
neys or working with consumers, members, and brokers in a B2B2C environment.

• Experience with segmentation, brand tracking, market sizing, or choice-based research methods such as conjoint or MaxDiff.
• Experience managing external research agencies, panel providers, or syndicated research resources.
• Education or training in market research, marketing, psychology, sociology, economics, statistics, or a related field.

This is an authentic Oscar Health job opportunity.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.

Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

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