Principal Art Director, Product (Fixed-Term)

The posting, as Oura wrote it

Our mission at ŌURA is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

We're looking for a Principal Art Director, Product to own and evolve Oura's visual language across illustration, photography direction, and iconography in the Oura App — and to help shape the next chapter of the app experience.

This is a senior individual contributor role for someone who leads through their work: setting a clear bar, defining principles, and guiding craft from concept through polish. It's a craft-and-systems-driven position for someone who can build coherence over time — directing a trusted network of human creators (illustrators, photographers, and partners) with a decisive editorial eye, while acting as a connective force between product design, brand, marketing, and the broader organization.

At the principal level, you don't just deliver great visual work — you help define what great looks like at Oura. You're a practitioner and a multiplier. You do the work, and in doing so, you show others how to do it better. You operate at the intersection of product design, brand, marketing, and e-commerce, bringing editorial sophistication while ensuring the work stays consistent, scalable, and distinctly "Oura."

This is a 6-month fixed-term role based hybrid (3 days per week) in our San Francisco office.

What you will do

Own and evolve Oura's product visual language for illustration, photography, and iconography; defining principles, guardrails, and a quality bar that scales across the app.

Set photography direction and curation standards for product surfaces: subject matter, composition, lighting, tone, and sourcing, ensuring imagery feels human, contemporary, and trustworthy.

Build and steward illustratio
[…]
ing RFPs, vetting, hiring, and directing.

• Experience navigating the intersection of product design and brand expression.
• A point of view on motion, microinteraction, and the role of delight in utility-forward products.
• Curiosity about the world and a passion for great design wherever you find it.

ŌURA is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at ŌURA are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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