Senior Data Scientist - Marketing

The posting, as Oura wrote it

Our mission at ŌURA is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

We are looking for an experienced Senior Data Scientist to partner closely with Marketing, Finance, Retail, and Product to translate marketing data into better decisions and business outcomes. Your work will help Oura improve marketing efficiency, optimize spend allocation, strengthen channel and revenue measurement foundations, and build scalable decision systems that make our go-to-market organization smarter over time.

This is a full-stack applied data science role that requires strong data foundations, pragmatic model development, and the ability to turn technical models into operational and strategic action. We are especially excited about candidates who have experience going beyond standalone modeling to build AI-enabled decision systems that influence how teams prioritize, allocate budget, and take action.

What You Will Do

• Develop models and optimization approaches that improve upper-funnel marketing performance, such as spend allocation, channel mix optimization, budget pacing, media efficiency measurement, audience strategy, and forecasted revenue impact.
• Design and operationalize decision systems that help the business move from static reporting to repeatable, data-informed action, including recommendation engines, scenario planning tools, and AI-assisted workflows.
• Lead experimentation and causal measurement across upper-funnel marketing programs, helping teams distinguish signal from noise and make better investment decisions across channels, campaigns, and retail partnerships.
• Build and maintain trusted data foundations that unify marketing, revenue, retail, and product data across channels and systems to establish performance measurement metrics.
• Build dashboards, reporting layers, and recurring analytical products that give leaders clear visibility into awareness and acquisition funnel health, campaign efficiency, retail performance, and revenue contribution.
• Partner with Marketing and other stakeholders to define the highest-leverage growth and efficiency problems, translate ambiguous business questions into analytical frameworks, and drive marketing spend decisions through rigorous data science.
• Collaborate with Data Engineering and business partners to improve data quality, instrumentation, metric definitions, and pipeline reliability across t

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• Region 3 $147,900 - $174,000

A recruiter can determine your zones/tiers based on your U.S. location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI)

ŌURA is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at ŌURA are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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