Performance Marketer

The posting, as Peregrine Technologies wrote it

Backed by leading Silicon Valley investors, Peregrine helps public safety organizations, state and local and governments, federal agencies , and private-sector institutions address society’s challenges with unprecedented speed and accuracy. Our AI-enabled platform turns siloed and disconnected data into operational intelligence — instantly surfacing mission-critical information to empower better, faster decisions that improve outcomes at every touchpoint. Today Peregrine supports hundreds of customers across 30+ states and two countries, serving more than 125 million people — and we’re amplifying our impact as we expand into the enterprise and internationally.

The role

Peregrine is building a modern, AI‑native growth engine to support our next phase of scale across segments, geographies, and GTM motions. As Performance Marketing Lead, you will build Peregrine’s performance marketing function from the ground up, owning everything from foundational tracking and measurement to campaign execution, experimentation, and optimization.

This is a true zero‑to‑one builder role . While some paid programs exist today, there is no mature system in place. You will design and implement the full performance marketing operating model: defining conversion events, standing up dashboards, launching and scaling channels, and establishing how paid media drives awareness, pipeline, and expansion across complex B2B and B2G customer journeys.

You will operate with significant autonomy and accountability, partnering closely with product marketing, demand generation, field marketing, GTM operations, and analytics, but ultimately owning growth outcomes.

This role offers a rare opportunity to build the performance marketing studio for a unicorn company from the ground up.

In this role, you will

• Build and own Peregrine’s central performance marketing function from the ground up, establishing the systems, playbooks, workflows, and operating rhythms that power customer acquisition and expansion as part of the Digital Marketing Studio build-out
• Own performance marketing strategy and execution end-to-end, including budget allocation, forecasting, prioritization across segments and markets, and accountability for engagement, pipeline, and ROI targets. This is a hands-on role.
• Contribute to ad copy, creative (in collaboration with our in-house Design team), and landing page creation
• Instrument and manage the full performance marketing measurement stack, including conversion events, attribution logic, dashboards, reporting, experimentation (incrementally and lift testing), and full-funnel performance metrics used to guide investment decisions
• Design, launch, and optimize global paid programs across search, paid social, programmatic, CTV, ABM, and emerging formats, managing performance from awareness through expansion
• Serve as the in-house expert on performance channels, partnering with product marketing, field marketing, GTM operations, and growth market

[…]
s to tweak point metrics

What success looks like

• 30 Days: Core tracking, dashboards, and conversion events are live; initial paid programs are relaunched with clear hypotheses and success criteria
• 3 Months: A repeatable experimentation and optimization cadence is established, with early evidence of incremental pipeline impact
• Within 12 months: Peregrine has a scalable, data‑driven performance marketing engine with clear playbooks, predictable contribution to pipeline, and a roadmap for continued expansion, supporting diverse objectives across awareness and direct-response

You might thrive in this role if

• You love data and measurement, and go deep to understand what’s working, what’s not, and why
• You are already AI‑native, and have meaningfully re‑architected parts of your ads workflow to move faster, test more, and automate intelligently
• You are obsessive about details, from event definitions to experiment design to data quality
• You enjoy trying new channels and formats, and know how to design disciplined experiments that lead to scalable learnings
• You are highly independent, results‑oriented, and energized by owning outcomes end‑to‑end
• You are excited to build (not just run) a performance marketing system for a category‑defining company

Annual Salary + Benefits + Equity (if applicable) + Bonus (if applicable)
$145,000 — $170,000 USD

Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, certifications or licenses, and specific work location. Information on the benefits offered is here .

Peregrine Technologies is committed to creating an inclusive environment for all employees. We celebrate diversity and are a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.