Manager, Brand Marketing

The posting, as Rent the Runway wrote it

About Us

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times.

About the Job

Rent the Runway is looking for a Brand Marketing Manager to own the campaign moments and community experiences that define how RTR shows up in culture. You'll develop and execute bold, insight-driven 360° marketing campaigns that bring our brand to life across every channel—from NYFW to wedding season to summer travel and beyond. You'll design and produce our tentpole events and community programming that deepen customer connection and spark cultural conversation.

This is a hands-on role for someone who is part strategist, part operator, part community builder—who thrives in the details, loves turning strategy into action, and moves seamlessly between big-picture thinking and execution. You'll play a key role in how women discover and experience Rent the Runway, translating business priorities, consumer insights, and product stories into impactful campaigns, events, and brand moments that drive brand relevance and business growth. You think strategically about brand narrative and customer storytelling—and you live in the details. You hate to see a deliverable slip or a cultural moment missed.

What You’ll Do

Brand Marketing Management

• Translate strategic direction from the Director into tactical briefs that empower our creative and channel teams to deliver breakthrough work. You'll manage brief calendars, coordinate feedback loops, and ensure every brief is crystal-clear on what we're trying to accomplish and why.
• Develop key marketing tools and deliverables, including campaign briefs, launch plans, messaging frameworks, and strategic presentations that inspire teams and secure alignment.
• Serve as a key POC for the creative team on campaign strategy, messaging, and deliverables. You'll be embedded in the development process, translating marketing strategy into actionable creative direction while protecting the integrity of our briefs in coordination with Creative Production & Creative Operations.
• Facilitate cross-functional campaign alignment. You'll lead kickoffs and status meetings with Growth, CRM, Social, Site, Fashion, and Product teams to keep everyone in lockstep and ensure campaigns are synced

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aid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.

• Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
• Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
• 401k match - an investment in your future.
• Company wide events and outings - our team spirit is no joke - we know how to have fun!
• Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

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The anticipated base salary for this position is $85,000 - $95,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.
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