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Creative Director, Filmmaker for Brand Storytelling

Roku · Santa Monica, California · $209.4k–$232.8k

Posted by Roku on their careers site · View the original posting

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The posting, as Roku wrote it

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

What is the role?

The Creative Director/Filmmaker — Brand Storytelling leads the concept, development, and production of Roku-produced brand commercials, video idents, experience videos, and other high-impact brand films within the Creative Studio. This is a hands-on creative leadership role for an exceptional storyteller who can find the simple, ownable, and entertaining idea, shape compelling narratives within the world of Roku City, and guide the creative vision from first pitch through post-production. You will turn brand and business objectives into entertaining, visually distinctive work that strengthens Roku's cultural relevance, recognition, and audience connection. The role requires both creative ambition and practical fluency across editorial, animation, visual effects, sound, color, and finishing. You will lead stories that can be funny, surprising, emotional, or all three—using comedy, character, visual invention, live-action sensibility, animation, and emerging production techniques. This role partners closely with an AI-assisted, in-house production team to establish creative standards, develop treatments and scripts, direct development, and bring the work to life with speed, flexibility, and craft. You will be accountable for ensuring work is high-quality, on-brand, emotionally resonant, and delivered efficiently across campaigns, products, and global markets.

For California Only - The estimated annual base salary for this position is between $209,400 - $232,800.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How will I use AI at Roku?

At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.

We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their
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enefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com .

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet .

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice , and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com .