Senior Manager, 1:Many Account-Based Marketing
Rubrik · Palo Alto, CA · $171.4k–$257k
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The posting, as Rubrik wrote it
Senior Manager, 1:Many Account-Based Marketing
Rubrik | Marketing — Demand Generation & ABM | Full-time
About Rubrik
Rubrik is a cybersecurity company on a mission to secure the world's data. We pioneered Zero Trust Data Security to help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. As data grows across enterprise, cloud, and SaaS environments, Rubrik delivers automated protection, rapid recovery, and continuous data risk visibility to thousands of customers worldwide.
The Opportunity
We are hiring a Senior Manager, 1:Many ABM to build and scale Rubrik's scaled account-based marketing engine. This role owns the programmatic tier of our ABM strategy reaching hundreds of named accounts with the relevance of a 1:1 program and the efficiency of demand generation.
This is also a builder role for our Marketing AI Center of Excellence (AI CoE). You will design, test, and operationalize the AI skills, agents, and workflows that turn account signals into action - then package them so that field marketers, sellers, and the broader marketing organization can run them without you in the room. If you are energized by the intersection of ABM strategy, data, and applied AI, this role was written for you.
What You'll Do
- Own the 1:Many ABM strategy, execution, and performance for Rubrik's 1:Many ABM programs across AMER, EMEA, and APJ, in partnership with regional field marketing.
- Build and maintain account tiering beyond segmentation, develop coverage models that map named accounts to the right play at the right intensity globally.
- Develop and run vertical programming within the 1:Many motion, with Financial Services (FSI) as a flagship vertical — tailoring messaging, content, and plays to industry-specific buying triggers and compliance/risk drivers.
- Work cross-functionally with marketing partners to orchestrate multi-channel plays — paid media, digital advertising, email nurture, web personalization, and events
- Partner with Sales Development and Sales to define account routing, follow-up SLAs, and closed-loop feedback on play quality.
- Own the program budget, forecast pipeline contribution, and report on influenced and sourced revenue.
- Build the AI Center of Excellence Internationally - Design, build, and maintain reusable AI skills and agentic workflows — account research briefs, next-best-action recommendations, intent summarization, campaign QA, competitive and persona insight generation.
- Translate raw account signal (6sense, Bombora, Salesforce, web, product) into actionable, plain-language recommendations the field can act on
- Develop scalable ABM tactics and plays for other ABMers and field marketers to ensure impact and pipeline.
- Create a repeatable operating rhythm with field marketing and sales leadership — quarterly account planning, monthly signal reviews, and in-quarter course correction.
- Instrument everything: define the metrics that prov
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equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential.
Our inclusion strategy focuses on three core areas of our business and culture:
Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here.
Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries.
Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities.
Equal Opportunity Employer/Veterans/Disabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other status protected by applicable law. Rubrik provides equal employment opportunities to employees and applicants in all terms and conditions of employment, including recruiting, hiring, promotion, compensation, training, leave, and termination.
Rubrik provides reasonable accommodations to qualified applicants and employees with disabilities in accordance with applicable law. If you need an accommodation to participate in the application process or to perform your job, please contact hr@rubrik.com . Accommodations may include changes to the application process, documents in an alternate format, a sign language interpreter, or specialized equipment.