VP, Media - North America

The posting, as SharkNinja wrote it

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,000+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Location: Boston Area / NYC
Reports to: VP, Global Media (Dave Kersey)
Department: Global Media

SharkNinja is seeking a visionary and strategically minded Vice President, Media – North America. This is a senior, region‑wide leadership role responsible for defining and driving the media strategy, investment approach, and operational excellence across all North America markets. This leader will serve as the primary partner to the VP, Global Media while working closely with the Sr Directors of Global Media Investment Strategy to translate the global enterprise governance, category strategies, and investment priorities into best‑in‑class, locally relevant execution across the region.

You will directly lead the local market media teams across North America (USA & Canada) - ensuring alignment to global media frameworks, delivery against market KPIs, and a consistent, modernized approach to planning, buying, measurement, and innovation. This role is ideal for a highly strategic, globally minded media leader who excels in complexity, influences at all levels, and brings a balanced mindset across brand, performance, and commercial priorities.

Responsibilities

Regional Media Leadership & Strategy

• Own the end‑to‑end media strategy for

[…]
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us

Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions , please refer to this Candidate Privacy Notice .

For candidates based in China , please refer to this Candidate Privacy Notice .

For candidates based in Vietnam , please refer to this Candidate Privacy Notice .

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com