Senior Market Development Manager, Therapy & Oncology

The posting, as Tactile Medical wrote it

At Tactile Medical, we specialize in developing at-home therapy devices to treat lymphedema, chronic venous insufficiency and respiratory illnesses.

Position Overview
The Senior Market Development Manager, Therapy & Oncology serves as the national strategic marketing lead for Tactile Medical’s Therapy and Oncology provider segments. This role sets the long-range segment vision, identifies and sizes growth opportunities, develops market development strategies, creates provider adoption plans, and drives referral growth across assigned specialties.
Working at the intersection of Product Marketing, Sales, Field Marketing, Medical Affairs, Strategic Accounts, Market Access, and Marketing Ops, this individual translates business objectives, clinical insights, and product strategies into customer-focused programs that increase awareness, adoption, and market penetration.

The Senior Market Development Manager owns national segment strategy, annual market development planning, campaign direction, and portfolio prioritization. Field Marketing Managers partner with this role to localize and execute programs within regional markets. This is a highly collaborative leadership opportunity for a strategic marketer who can navigate ambiguity, influence senior cross-functional stakeholders, and turn complex market insights into scalable action.

This position is open to candidates residing anywhere in the United States and may be performed remotely. Employees who reside within 50 miles of our Minneapolis, MN office will be expected to follow the company's hybrid work policy.

What You’ll Do
Lead Market Development Strategy

• Serve as the national business and marketing strategy owner for assigned Therapy and Oncology segments.
• Develop annual market development plans and strategies aligned with commercial growth objectives.
• Build a clear segment thesis by identifying untapped patient populations, referral pathway gaps, adoption barriers, competitive threats, and unmet customer needs.
• Define customer segmentation, target audience priorities, provider archetypes, and national referral growth strategies.
• Map referral pathways, identify where patients are lost, and prioritize interventions that improve recognition, referral, and treatment.

Drive Integrated Campaign and Commercialization Strategy

• Create national campaign strategies and annual campaign roadmaps for assigned segments.
• Translate product positioning, clinical evidence, and commercialization priorities into provider-focused campaigns and market development programs.
• Define campaign objectives, target audiences, desired behavior changes, message priorities, activation requirements, and success measures.
• Develop segment briefs, message architecture, customer journeys, objection-handling strategies, and field activation playbooks.
• Maintain national campaign governance so programs operate as connected strategies rather than isolated tactics.
• Provide Field Marketing Managers with nati

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her regulated healthcare environment.

• Healthcare provider, referral, or HCP marketing experience, particularly within a referral-driven commercial model.
• Experience supporting a field sales organization and converting national strategy into field-executable programs.
• Experience developing go-to-market strategies, commercialization plans, integrated campaigns, or new-segment growth initiatives.
• Experience presenting recommendations and performance updates to senior commercial or executive leadership.
• Experience in oncology, rehabilitation, physical or occupational therapy, lymphatic health, wound care, vascular care, or chronic disease management.
• Experience launching new products, indications, clinical evidence, services, customer segments, or strategic initiatives.
• Experience with professional societies, commercial KOL programs, advisory boards, or healthcare provider education.
• Familiarity with marketing analytics, CRM platforms, marketing automation, and campaign performance reporting.
• MBA, MPH, MHA, or another advanced business, marketing, or healthcare degree.

Our total compensation package includes medical, dental and vision benefits, retirement benefits, employee stock purchase plan, paid time off, parental leave, family medical leave, volunteer time off and additional leave programs, life insurance, disability coverage, and other life and work wellness benefits and discounts. Benefits may be subject to generally applicable eligibility, waiting period, contributions, and other requirements and conditions.

Below is the starting salary or hourly range for this position, although offers may differ based on the candidate's location, job-specific knowledge, skills and experience.

US Pay Range
$115,600 — $173,250 USD

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