Yield Inventory Analyst

The posting, as TEGNA Inc. wrote it

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Premion, a leading “Over-the-Top” advertising and media business seeks a talented and dedicated Revenue Operations and Monetization Analyst

The Team

This position is part of a larger global Revenue Operations and Monetization team and is responsible for digital programmatic campaign management, maximizing revenue, margin profits, and minimizing liability through inventory control and strategic ad placements. Management members and traders are located in our New York, New York and Phoenix, AZ offices.

The Position

We are seeking a strategic and data-driven digital campaign trader who is responsible for the execution of optimizations for digital campaigns assigned to them. The ideal candidate has a strong understanding of digital campaign management, reading performance analytics with the ability to translate insights into high-impact campaign strategies. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges.

Location

Premion is a high growth division of TEGNA with services within Phoenix, AZ, New York City, NY and India. This is a full-time position located in Phoenix, AZ.

THIS DESCRIBES YOU

• You have a positive approach to challenges and like to collaborate and create with others on our team.
• You enjoy being strategic and problem-solving.
• You can leverage quantitative thinking to manage campaign success.
• You have excellent attention to detail, set high standards and hold yourself accountable.
• You have a passion for online advertising, media, and music.
• You have a positive approach to challenges.

Responsibilities

• A digital programmatic trader is responsible for managing and optimizing online ad campaigns using our proprietary automated bidding platform (SDP) known as PRISM to ensure maximum performance and return on investment (ROI) for clients. This role is a blend of analytical thinking, data analysis, and campaign management.
• This candidate will be tasked with the monitoring of day-to-day programmatic buys across various channels including connected TV (CTV), display, video, and audio.
• This candidate will also monitor campaign performance against Key Performance Indicators (KPIs) and make data-driven decisions to optimize parameters like bid strategies, client ROI, ad frequency, and delivery.
• This candidate will proactively identify and resolve campaign setup and performance issues and work alongside their ad ops counterparts to ensure campaigns are delivering smoothly and soundly.
• This candidate will

[…]
eladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

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To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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