AVP, North America Sales

The posting, as WHOOP wrote it

At WHOOP, we're on a mission to unlock and inspire performance for life.

As WHOOP continues to scale, North America remains our largest and most strategically important commercial market. The AVP, Sales — North America will be responsible for accelerating growth, expanding distribution, strengthening strategic partnerships, and building the commercial organization required to take WHOOP to the next level.

The AVP, Sales — North America is responsible for leading the sales and distribution strategy for WHOOP across the United States and Canada.

This leader will own the North American commercial plan across retail, wholesale, strategic accounts, and other third-party channels, with a clear focus on driving profitable revenue growth and membership acquisition.

The role requires a leader who can operate at both the strategic and tactical level: setting the commercial vision, developing executive relationships with our most important partners, negotiating major opportunities, and ensuring outstanding execution in stores and across channels.

The successful candidate will be a builder; someone who can scale a high-performing organization, create new growth engines, and continuously raise the standard for commercial execution.

RESPONSIBILITIES

NORTH AMERICA COMMERCIAL STRATEGY

• Develop and execute the North America sales strategy and annual operating plan for WHOOP.
• Own regional sales targets, forecasts, channel strategy, and commercial performance.
• Identify and prioritize the largest opportunities to increase distribution, market share, and membership acquisition.
• Balance near-term revenue delivery with long-term category development and brand building.
• Partner with the WHOOP leadership team to shape the broader WHOOP commercial strategy.

RETAIL & DISTRIBUTION

• Lead the strategy to expand the WHOOP presence across national, regional, specialty, sporting goods, electronics, and other relevant retail channels.
• Build a distribution network that makes WHOOP increasingly accessible to mainstream consumers while protecting its premium positioning.
• Develop channel strategies that maximize productivity rather than simply maximizing doors.
• Establish standards for merchandising, retail execution, product demonstration, inventory availability, and member acquisition.
• Identify opportunities to create new retail experiences and points of presence.
• Continuously evaluate distribution gaps relative to competitors.

STRATEGIC ACCOUNTS

• Build and maintain C-suite and senior executive relationships with the most important WHOOP retail and strategic partners.
• Lead negotiations for major commercial agreements, launches, exclusives, promotions, and strategic partnerships.
• Establish joint business plans with key accounts and hold partners accountable for agreed growth objectives.
• Develop relationships that go beyond transactional selling to create long-term strategic value for both WHOOP and its pa

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• Experience in a high-growth, entrepreneurial environment.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify https://www.e-verify.gov/to determine employment eligibility

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $180,000 - $245,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.